When potential customers search the Internet for hand bags or side bags in India or any other, you have to make the customer or visitors understand that your website has all values or products they want to see. As per recent report 90% of visitor just come to see weather your website has the perfect product or not.If your website has then they just marked them to the cart and moves away.So you have to brings those customers to bring the product to their home.
So the Braccis(one of shopping website own) decided to give the site a face-lift. They redesigned it last year to emphasize the qualities they believe make the business stand out from other nonsurgical medical aesthetics companies. They added before and after photos, emphasized Dr. Bracci’s qualifications and 12 years of experience, put their clinics’ physical addresses on the home page and made the offer of a free consultation more visible.
Most important, they moved the company’s phone number to the upper right corner of the home page, with a prominent encouragement: “Call Us.”
“People are really not going to fill out a form,” Ms. Bracci said. “They want to call and talk to somebody who’s knowledgeable. We knew what made us different, but we weren’t doing a good job of showing it.”
After the redesign, comparing the first quarters of 2011 and 2012, Verve had a 20 percent increase in the number of qualified phone leads from the site and an 18 percent decline in the average bounce rate — the percentage of visitors who left the site after visiting just one page.
Staff members now monitor site metrics on a monthly basis and track where customers learn about the company. “We decided at an early stage that we were going to stay on top of our game,” Ms. Bracci said.
With widespread consumer Internet use entering its third decade, most small-business owners know it is important to have an effective Web site and to find ways to attract traffic. But many struggle with the challenge of converting traffic into revenue — or they make the mistake of ignoring Web conversions while spending money to build traffic.
KNOW HOW VISITORS USE YOUR SITE The three most important elements for a small business selling on the Web, Mr. Shaoolian said, are solid guarantee and return policies, responsive customer service and a prominently placed phone number at the top of every page. Even business-to-business companies, he said, should invest in clear messaging, developing a few short phrases that speak directly to customer needs and are accompanied on the site by a call to action such as “contact us” or “view our portfolio.”
The goal, he said, is for business owners to bring the same rigor and detailed attention to online efforts that they employ offline. Most owners of retail stores can tell you what their last 10 customers bought and which shelves they browsed, he said, but when it comes to their Web sites, many owners have no idea.
Mr. Hathaway created the original site himself, based on his 1990s-era software-coding knowledge and limited design skills.
After a professional revamp two years ago that updated the design and allowed customers to browse and sign up for classes online, there was a 58 percent increase, comparing 2011 with 2010, in the number of lead conversions and a 30 percent drop in the bounce rate. The company recently opened a shooting-range sports center, so Mr. Hathaway wanted to be prepared for growth and planned to review the site regularly.
1. Optimise your ‘about us’ page – This is where prospects go to evaluate you and they will have thousands of accountants offering similar services to choose from. Avoid using generic text and differentiate your firm. Be credible and approachable, showcase your team and its talent/specialisms, and add your direct contact details, Tucker said
2. Mobile friendly – Taken from 2013 stats, a massive 15% of web traffic is now mobile, meaning a ‘responsive’ website is essential to extend your reach. Google also recently revealed that 90% of people move between devices to accomplish a goal, so it’s important your site is easy to use on any device
3. Trust symbols – Clients need to feel at ease and prospects are less likely to get in touch with you if your website doesn’t create trust. Don’t hide away your accreditation’s of practice and partners on your site. Also make it clear if you’re part of any associations or networks. You can build trust visually and through content
4. Social proof – Tucker said drew on some stats that 92% of people trust word-of-mouth recommendations and 63% of consumers are more likely to purchase from a site with ratings and reviews. To show how many people you’ve helped, write detailed case studies and use named testimonials. Anonymous recommendations are likely to be perceived as written by your practice. Be authentic and remember that social proof lives offsite too.
5. Think about forms – These will turn anonymous web visitors into sales leads. Determine the level of information and qualification. It’s important to experiment with this a bit: More fields = more friction and more friction = fewer leads. However sometimes fewer leads = better win rate
6. Call to action – perhaps most importantly, the call to action is the ‘conversion point’ where the visitor makes their decision to contact you or sign up for information. It’s the difference between conversion and exit. Avoid using “submit” or “click here” as a CTA. Be specific, positive and tell them what to expect.
In terms of practical next steps, check Google Analytics, review your web performance, check benchmarks to make tweaks.
When it comes to benchmarks for lead generation and sales, Tucker explained that on average, professional services firms turn 5% of web visits into enquiries. Of those enquiries they will convert 50% into proposals, and they will win 30% of those proposals.
Therefore, you will need more than 60 visitors for each new client.As conversion rates improve invest more time in promotion.